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Ridge AI, Inc. (referred to below as “Ridge,” “we,” “our,” or “us”) values your privacy.  This Privacy Policy explains how Ridge may collect and use Personal Information when you use our Services (each as defined below). 

For purposes of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual. This includes Personal Information you provide or generate when you access or use the Ridge data platform, including through our webapp at  app.ridgedata.ai (the “Platform”), our website at https://www.ridgedata.ai and other website(s) (collectively, the “Sites”), and other applications, tools, software, subscriptions, memberships, content, API(s), widgets, and/or other devices, products and services that we may offer from time to time (collectively, the “Services”). 

We may update or modify this Privacy Policy from time to time. If we make material changes, we will revise the “Last Updated” date, and we may also choose to send you a notification of such changes.  We encourage you to review this Privacy Policy frequently to stay informed about our privacy practices and how you can exercise your options related to those practices.

Your continued use of the Services will constitute your understanding and acknowledgment of this Privacy Policy.  If you do not agree with our Privacy Policy or any updates, you must stop using our Services.

1. Personal Information We Collect

We may collect the following types of Personal Information:

Personal Information You Provide to Us

We collect Personal Information that you provide to us when you use the Services, for example by using the Platform or contacting us directly with questions or feedback.  We also may collect Personal Information that you provide to us offline, such as at industry or marketing events. This Personal Information may include:

• Identifiers, such as your name, email address, telephone number, or physical address.
• Employment information, such as your employer name or job title.
• Account and registration information, such as name, addresses, email addresses, telephone numbers, occupation and information imported from social log in permissions granted to us.
• Account access information, such as a username in combination with a password or other credential that allows access to an account.
• Platform information, such as any Personal Information that is contained in the audio recordings, text, or images you may provide to us in your use of the Platform;
• Purchase and transaction information, such as billing information, billing address, purchase history.
• Communication data, such as your phone number or preferred email address when you contact us directly, the contents of chats you initiate with our chat services including through the Platform. 
• Personal Information about others, such as Personal Information about others that may be contained in the information you provide to us. (Before you provide Personal information about others to us, you must first obtain the necessary permissions to share it with us.)
• Marketing and promotions data, such as your preferences for receiving our marketing communications, and information about how you engage with our marketing communications.
• Other information you provide directly to us, such as your responses to surveys and questionnaires, and other content or information that you generate, transmit, or otherwise make available through our Services (such as photos, images, videos, comments, questions, messages, works of authorship), as well as associated metadata. 
• Sensitive Personal Information needed to provide our Services, which includes your username in combination with a password or other credential that allows access to your account.
• Personal information that we infer from other personal information about you and other information that we process, including information we obtain from other sources as described below.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Note that if you make a purchase via our Site, you may be required to provide financial information, such as your credit or debit card number, to our PCI-DSS compliant third-party payment processor.  We do not collect or store such financial information and we are not responsible for the payment processor’s data collection or storage practices.

Personal Information We Collect from Third Parties

We may collect Personal Information from third parties. This information may include:

• Service provider information, such as Personal Information we receive from the third-party service providers we work with to collect the Device information and Activity information described below. 
• Publicly available information, such as Personal Information provided on customer or prospective customer websites or on publicly accessible portions of social media or networking sites, or from government agencies or public records.
• Third party cookie information, as described below under “How We Use Cookies.”
• We may receive contact information about prospective customers that may be interested in the Services from third-party sources. We may use this information to contact prospective customers about the Services.

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In addition, we may receive Personal Information from third parties in connection with an actual or prospective business transaction. For example, we may receive your Personal Information from an entity we acquire or are acquired by, a successor, or assignee, or any party involved in a business transaction such as a merger, acquisition, sale of assets or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.

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Personal Information We Collect Automatically

We may automatically collect Personal Information when you use the Services. This information may include:

• Activity information, such as when you accessed the Services, Platform use information, which pages you viewed on the Site and for how long, information about the searches you perform on our Sites or in our other Services and how you use the results of those searches, and which sites you visited before and after accessing the Site. 
• Communication engagement data, such as how you engage with our emails or other communications (for example, opening, forwarding, or clicking links within our emails).
• Location information, such as your approximate location, which we infer via the IP address you use to access the Services.  Note that we do not have access to or collect your precise geolocation data.
• Cookie information, as described below under “How We Use Cookies.”

Aggregated Data

We may also collect, create, and use aggregated data sets for our commercial purposes.  These data sets may be derived from Personal Information, but they are not Personal Information because such data cannot be reasonably linked back to a specific individual.  

2. How We Use Personal Information

We may use the Personal Information we collect to serve the following purposes:

• To create your account and provide the Services to you; 
• To facilitate your purchases from us;
• To manage our relationship with you, including responding to your inquiries, providing you with notices (such as service-related announcements, updates, security alerts, and support and administrative messages), and requesting your feedback;
• To market the Services to you;
• To analyze your use of our Services;
• For research and development purposes, including to analyze and improve our Services, our business, and to develop new products and services;
• To personalize your experience with our Services;
• To detect and protect against security incidents or fraudulent or unlawful activity;
• To comply with legal and regulatory requirements, lawful requests, and legal process, such as to respond to subpoenas, investigations, or requests from government authorities; 
• To protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims);
• To audit our internal processes for compliance with legal and contractual requirements or our internal policies;
• To enforce the terms and conditions that govern our services;
• To communicate with your healthcare providers as applicable; and
• For other purposes at your direction or with your consent.

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How We Process Your Information on Behalf of Enterprise Customers

If you use our Services at the direction of one of our enterprise customers (e.g., your employer), we are collecting and processing your Personal Information on behalf of and at the instructions of that enterprise customer. In those instances, the enterprise customer is a “data controller” or “business” and its privacy policy will apply to the processing of your Personal Information. We do not control or endorse any of our customers’ privacy policies or their websites, and we encourage you to ensure you’ve read and agree to such policies before using our Services.

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How We Use Cookies 

We collect and store some of the information described under “Personal Information We Collect Automatically” by using cookies and other similar technologies like pixels, tags, and web beacons (collectively, “Cookies”). Cookies are small strings of information that a website you visit transfers to your browser.  Cookies can be used to track your internet activity, remember your preferences, improve your user experience, or support marketing activities. Some cookies are necessary to operate a website, while others are not. You can decide if and how your device will accept cookies by configuring your browser settings (see below under “Your Privacy Choices” → “Cookies”).  If you choose to reject cookies, you may not be able to use certain features of the Services.

Ridge uses cookies to help us analyze how you use the Sites, including by tracking how you interact with the Sites, which pages you visit, and errors you may encounter. We do not currently use any third-party cookies. 

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3. How We Disclose Personal Information

We may disclose Personal Information to third parties as follows:

• To our vendors, agents, consultants, and other service providers who need access to your information to perform services on our behalf, such as cloud services, web hosting, data labeling, analytics, marketing, advertising, or payment processing. 
• To third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you, which includes our Platform, which offerings may include features or functionalities provided by third parties, or may integrate or interact with third-party products and services (including, without limitation, via APIs, plug ins, links, frames, embedding, or other interactions);
• To our professional advisers, such as auditors, accountants, or lawyers;
• In connection with the change to the control or financial status of Ridge, such as a merger, sale of our assets, financing, acquisition, or bankruptcy;
• To our current and future affiliate companies;
• To protect the legal rights, safety, or security of Ridge and our community, such as to enforce our Website Terms of Service, our Services Agreement, or any other terms between you and Ridge; to prevent fraudulent or unlawful activity; or to respond to a law enforcement or government authority request or other legal or regulatory process;
• On an aggregated and anonymized basis; or
• To other parties at your direction or with your consent.

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4. Your Privacy Choices

Your use of the Services is voluntary. You may decline to share certain information with us, or you may opt-out or withdraw your prior consent to share Personal Information with us (as set forth in this section and in Section 9 below); in such instances, we may not be able to provide you with some or all of the features and functionality of the Services.

• Emails: If you no longer wish to receive marketing emails from us, you can unsubscribe at any time by following the instructions in our marketing emails. Please note that even if you unsubscribe from marketing emails, you may still receive emails from us related to the Services, such as emails about changes to our policies or about purchases you’ve made from us.
• Cookies: Many web browsers enable cookies by default.  Depending on where you are located, you may either need to opt-in or opt-out of our use of nonessential cookies. You can change your cookie settings or disable cookies at any time by updating your browser settings or, in the case of third party cookies, by visiting the site of the third party partners. For example, you can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout or via Google’s Ad settings. You can find more information on how to opt-out of cookies at USA.gov. 
• Do Not Track Signals: We do not currently recognize or respond to automated browser signals regarding tracking, such as “Do Not Track” signals.
  
  

5. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect Personal Information from individuals under the age of 18. If you believe we might have any Personal Information from or about an individual under 16, please contact us immediately at support@ridgedata.ai.

6. Security

We take reasonable steps to protect your Personal Information from loss or unauthorized use, access, disclosure, or destruction. Even so, we can’t guarantee the complete security of any Personal Information you disclose online. For example, emails sent to or from our Services may not be secure, and so you should take care when considering what information you send to us via email. To the extent permitted under applicable law, we assume no liability or responsibility for the loss, disclosure, or destruction of your Personal Information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

7. Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, or for other essential purposes, such as complying with our legal obligations, resolving disputes, enforcing our agreements, or otherwise as required or permitted by law. 

8. Location of Personal Information

Currently, we only use data centers located in the United States to store and process the Personal Information we collect; we have chosen this storage location to operate efficiently and improve performance. We take steps to process and protect Personal Information as described in this statement; however, the country where we store Personal Information may have laws that offer a different level of data protection than the country in which you reside.

9. Additional Information for UK and EEA Residents

If the processing of your personal data is subject to UK or EEA data protection law, you are entitled to exercise the following rights:

• Right to Access: You can request access to the personal data we have collected about you (note that much of that information is provided in this Privacy Policy).
• Right to Rectification: You can request that we update or correct your personal data.
• Right to Erasure: You can request that we delete Personal Information we have about you, subject to certain exceptions permitted by law.
• Right to Withdraw Consent: If the processing of your personal data is based on your consent, you can request to withdraw that consent for future processing. (You can also exercise this right in part by disabling or limiting the use of cookies as described above under “Your Privacy Choices” → “Cookies”).
• Right to Data Portability: You can request your personal data be provided to you in a format that can be transferred to another provider or similar services.
• Right to Object to or Restrict Processing: You may object to or request that we restrict processing your personal data in certain circumstances, such as when you believe that such processing is unlawful.
• If you are a resident of France, you may send us specific instructions regarding the use of your personal data after your death.

To exercise the above rights, please send an email to support@ridgedata.ai with the subject line “[UK/EEA] Privacy Request”.  You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

We rely on different lawful bases for collecting and processing personal data about you, for example, with your consent and/or as necessary to provide the services you use, operate our business, to meet our contractual and legal obligations, to protect the security of our systems and our customers, or to fulfill other legitimate interests.

10. Third Party Content

The Site may make available or provide links to third party content. Ridge does not control, and is not responsible for, any third party content, and this Privacy Policy does not apply to third party content.  We encourage you to review the privacy policies applicable to any third party content before engaging with it.

11. Contact

If you have any questions about this Privacy Policy or would like to exercise one of your privacy rights, you can reach us at support@ridgedata.ai or by mail at Ridge AI, Inc., 8442 SE 47th St, Mercer Island, WA, 98040, Attention: Legal.

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